Zoya, the luxury jewellery brand from the House of Tata, has launched its new solitaire collection, Reborn, accompanied by a cinematic multimedia campaign directed by Cannes Lion-winner Laurence Dunmore. The campaign, created in collaboration with Wieden+Kennedy India, explores the journey of a woman embracing her true feminine essence.
“At Zoya, we understand that a solitaire is far more than a symbol—it is a personal treasure, a reflection of the Zoya woman’s journey. Like her, the unmatched brilliance of our solitaires truly shines with each piece designed to capture her essence. Crafted with exceptional artistry, the Eterna CutTM Zoya solitaire radiates captivating fire and scintillation, reflecting her soul, a reminder of her inner brilliance,” said Ajoy Chawla, CEO of Jewellery Division, Titan.
The film captures the transformitive journey of a woman coming into her own, celebrating a moment of self-awakening and empowerment. This narrative aligns with Zoya’s core philosophy of creating timeless pieces that symbolise a woman’s personal journey.
The Reborn collection introduces Zoya’s innovative Eterna CutTM, a star-shaped facet that enhances the solitaire’s brilliance. Alongside the collection, Zoya also unveils a new logo, which symbolises creation, rebirth, and vitality. The brand’s commitment to crafting meaningful, wearable art is evident in every element of the collection.
