Zara opens its latest concept store at Phoenix Mall of Asia in Bengaluru making this the 24th Zara store in India. Spanning more than 36,000 square feet, the new store is situated on the mall’s first floor.
The store features the latest technological innovations from Zara’s integrated online and physical store platform. Its facade is built as per the updated Zara design concept, with the Infinity Stone texture finish and brushed stainless steel portal ceilings.
The interior is predominantly white, clean, and neutral with hints of colour and warmth from wooden fixtures and the natural tones of the textiles. The space encompasses the Women’s, Men’s, and Kids’ sections offering products that elevate everyday living and inspire new avenues of self-expression. This store has a new ‘boutique’ space for Zara’s baby collection.
This store has internal wall surfaces which are combinations of plain and textured white surfaces with wooden paneling for payment areas in kids and men sections. There are 13 self-checkout counters in all the sections combined, along with 6 normal cash counters.
Customer-Centric Innovation
The store features Zara’s latest retail concept for larger stores. It is equipped with efficient technological tools to offer customers a unique fashion experience integrated with the online platform.
Some of the services include:
- Self-checkout with the cash option
- Fitting room reservation
- In-store pick-up (order online and pick up in two hours)
- Check store availability
- Location of product on the floor (through the Zara app)
- Dedicated return counters for both online and store purchases
- Smart fitting rooms (Women and Men sections)
Sustainability
As part of Zara’s commitment to efficient store design, construction and management, the store has advanced energy-efficiency systems available.
The measures taken to reduce environmental impact include efficient heating and cooling systems, energy-saving LED lighting and the use of lower-impact materials.
The store is connected to Inditex’s internal Inergy platform, which monitors the efficient consumption of the store’s air conditioning and electricity installations to enhance their management, identify the most efficient systems, improve maintenance and help define strategies to reduce energy demand.
Zara works continuously to reduce the environmental impact of its teams’ daily decision-making thanks to its holistic vision roadmap and milestones for the whole value chain. It also develops reuse and recycling programs to promote the circular economy and to reduce waste and the first-time consumption of raw materials.
About the Brand
Zara is part of the Inditex Group, a global fashion company, together with Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Zara Home. With a business model focused on constant innovation and customer service, Inditex operates an integrated platform of physical and online stores in over 200 markets and is committed to achieving climate neutrality by 2040.
