Skincare brand XYST has partnered with major e-commerce platforms Amazon, Nykaa, Myntra, and Flipkart. This move is part of XYST’s plan to expand its market presence and achieve a revenue target of Rs 100 crore within the next three years.
The Indian skincare market, which is projected to generate USD 9.88 billion in 2024, is experiencing significant growth. XYST aims to leverage these e-commerce collaborations to enhance accessibility and support its expansion goals. The brand’s products, which are FDA-approved and derma-certified, have outpaced the industry growth average of 8% year-on-year.
Gunjan Agarwal, co-founder of XYST, stated, “XYST is dedicated to offering derma-certified, solution-based formulas that deliver visible results. Through this major strategic initiative, our goal is to address the accessibility challenges of clinically proven and highly effective skincare products consisting of safe ingredients beyond urban India, and we hope to impact the broader market favourably soon.”
XYST’s products, featuring plant extracts and high-performing ingredients such as Hyaluronic Acid, Niacinamide, and Vitamin C, are now available on leading e-commerce platforms. The brand is also planning further expansion into new markets across India, targeting more mainstream and consumer-focused marketplaces.
Founded in 2022 by Vikash Agarwal and Gunjan Agarwal, XYST is a direct-to-consumer skincare brand known for its vegan, cruelty-free, and toxin-free products. The brand caters to all age groups, genders, and skin types, aiming to disrupt the Indian skincare industry with its affordable and high-quality offerings.
