Aditya Birla backed Virat Kohli’s menswear brand WROGN has expanded its offline footprint with the launch of a flagship store, as announced by a company official on social media. The store is located at 27th Main, HSR Layout, Bangalore, now known as WROGN Circle. The store, located opposite NIFT, marks a new phase in the brand’s retail journey.
“While WROGN’s offline presence has always been impressive, the newest store sets the tone for WROGN 2.0 by taking the offline experience a few notches higher by offering a fashion destination like none other!” says
The flagship store features an enhanced offline shopping experience, showcasing WROGN’s collections alongside a dedicated section highlighting selections curated by Kohli. This store aims to provide a unique fashion destination for customers.
In addition to the new store, WROGN has launched a direct-to-consumer (D2C) website, wrogn.com, offering the latest collections and an opportunity for customers to win tickets to an upcoming Samay Raina comedy show in Bangalore.
ALSO READ: TMRW’s RECENT INVESTMENT IN VIRAT KOHLI’S WROGN
About TMRW ‘House of Brands’
Launched in June 2022 by Aditya Birla Group, TMRW is a strategic move into the digital-first fashion and lifestyle space. This ‘House of Brands’ initiative is designed to drive the next wave of direct-to-consumer (D2C) growth in India. TMRW has built a portfolio of disruptive brands, leveraging technology to create a digitally native business model. The venture already backs notable brands such as Wrogn, The Indian Garage Co., Bewakoof, JuneBerry, Nauti Nati, Nobero, Urbano, and more.
