Apparel brand, Wrangler has announced the opening of six new stores across Indian cities Ujjain, Goa, Indore, Bilaspur, Katihar, and Bareilly. These stores add to the brand’s strategy of expanding beyond tier-1 cities, aiming to meet growing consumer demand in emerging markets.
The new locations, a mix of shopping malls and high-street stores, each span over 1,000 square feet, featuring a curated selection of Wrangler’s denim and accessories. With these additions, Wrangler now has 58 exclusive brand outlets (EBOs) in India, over 80% of which are outside tier-1 cities.
“We are seeing a remarkable rise in customers from emerging markets, a clear testament to Wrangler’s status as a beloved global brand. A key shift we’re observing is the trend toward premiumisation, with consumers eager to invest in high-quality products. Our premium Wrangler collections are achieving impressive sell-through rates, which speaks volumes about Wrangler’s lasting appeal and our customers’ growing desire for a more sophisticated shopping experience,” said Nitin Chhabra, CEO of ace turtle, Wrangler’s exclusive licensee in India.
“Our new exclusive brand outlets reflect our dedication to bringing Wrangler closer to our customers in high-demand regions, combining the ease of online shopping with the distinct, immersive experience of physical retail stores. We plan to open over 60 new retail stores for Wrangler in India over the next year,” he added.
ace turtle’s data-driven approach, using insights from online sales to identify cities with high potential, has shown increased demand from Ujjain, Goa, Indore, Bilaspur, Katihar, and Bareilly, driving the decision to open these new outlets. The latest expansion marks a significant step in reinforcing Wrangler’s presence across India.
