Global denim brand, Wrangler® has announced a collaboration with Mattel Inc.’s Hot Wheels TM to launch a new streetwear-inspired apparel collection in India. The Wrangler® x Hot Wheels TM collection features denim, jackets, coveralls, and graphic tees available in both youth and adult styles. A limited-edition Wrangler-branded miniature die-cast ’85 Ford Bronco is also part of the collection.
This collaboration follows the success of the Wrangler x Barbie collection in 2023. The new collection showcases motorsport-inspired designs, merging the legacies of both brands to appeal to new generations.
Holly Wheeler, Vice President of global marketing at Kontoor, said, “Partnering with Hot Wheels has been a collision of heritage and horsepower. Wrangler® x Hot Wheels TM hits the market at full speed and ignites a beloved pastime shared from generation to generation.”
The Wrangler® x Hot Wheels TM collection is available online and at selected Wrangler and Shoppers Stop stores across India. Prices range from INR 3,499 to INR 14,999.
About Wrangler
Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for over 77 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters, and online.
