Duke Fashions (India) Ltd., based in Ludhiana, is a leader in readymade garments and footwear, blending authentic fashion heritage with the latest international trends since 1966. With a mission to provide quality products at affordable prices, Duke aims to be recognised as an ‘Indian Multi-National Brand.’ Boasting a vast marketing network of over 4000 multi-brand outlets and 400 exclusive stores across major Indian cities, Duke now offers an extensive footwear collection for both men and women, catering to diverse style needs.
Product Offerings
Duke Footwear stands out in the crowded footwear category for its innovative design, quality craftsmanship, comfort-focused approach, versatile product range, customer-centric experience, and commitment to sustainability. Offering a diverse range of trendy and comfortable footwear for men and women, Duke’s collection includes flip-flops, formal shoes, loafers, sneakers, boots, and more. With over 200 SKUs, its footwear continually evolves to include the latest designs and trends.
Emerging Categories
Alongside its existing lineup of shoes and sneakers, Duke has unveiled its latest addition: clogs. These versatile and comfortable footwear options offer a fresh take on casual style, featuring unique designs and premium materials for superior comfort and durability.
Market Presence
Duke Footwear maintains a strong market presence through a network of physical stores across India, including exclusive brand outlets, large format stores, multi-brand outlets, and shop-in-shops, strategically located in major regions. With 60% of sales coming from its robust online platform, it ensures accessibility to its footwear both domestically and globally. While it primarily sells through a combination of physical stores and online platforms, offering the best of both worlds, its distribution ratio stands at 60% online and 40% offline.
Leveraging Digital Platforms
Duke Footwear priortises enhancing the customer shopping experience through its e-commerce and digital platforms, offering 24/7 access to its entire product range with detailed descriptions, images, and customer reviews. Personalised recommendations and targeted marketing based on browsing history further enrich the shopping journey, supplemented by digital tools like size guides and chat support for seamless assistance. Its marketing strategy encompasses traditional and digital channels, focusing on brand positioning, digital marketing tactics, content creation, customer engagement, community involvement, and retargeting to increase brand visibility and cultivate lasting relationships with its target audience.
Technologies adapted by Duke Footwear
- Advanced energy return and cushioning technology for unparalleled comfort and support.
- Innovative traction technology for superior stability and grip on any terrain.
- PU padded cushioning for superior shock absorption and comfort during extended wear
Expansion Plans
Duke Footwear’s expansion strategy revolves around innovation, sustainability, and customer-centricity, aiming to expand product offerings, enter new markets, and enhance brand presence both online and offline. Leveraging emerging technologies like 3D printing and smart footwear, Duke seeks to meet evolving customer preferences while staying attuned to market trends and refining products and services. Actively exploring emerging regions for growth, Duke prioritises Tier II and beyond cities, aiming to bring fashion trends and high-quality products closer to customers, enhancing accessibility and brand engagement.
Sustainability
At Duke, sustainability is not just a buzzword; it is a guiding principle woven into every aspect of the brand. From eco-friendly materials to transparent supply chains and community engagement, it is committed to making a positive impact on the environment and society. The initiatives include introducing a vegan shoe line, utilising sustainable materials, and promoting circular economy practices
