Retail’s missed opportunity: Winning over the overlooked fringe demographics

In today’s economy, brands must understand niche audiences, address their challenges, and craft hyper-targeted strategies to stay relevant… For decades, marketers have relied on sweeping generational labels— Boomers, Gen X, Millennials, Gen Z, and now Alphas—to shape their strategies. But in an era where consumer behaviors, cultural influences, and digital experiences evolve rapidly, these broad…