Outdoor and adventure gear brand Wildcraft India has announced a strategic partnership with Dubai-based retail conglomerate Apparel Group to facilitate its expansion in the Gulf Cooperation Council (GCC) region. This collaboration aims to transform the outdoor lifestyle and adventure gear market in the GCC region, marking a significant development in the retail sector.
Wildcraft India, recognized for its innovation and quality in outdoor gear, has been expanding internationally since 2015, gaining traction in the Middle East and Central Asia. This partnership with Apparel Group is a key step in Wildcraft’s ambition to become the world’s leading Tropical Outfitter.
“Apparel Group is proud to forge this strategic alliance with Wildcraft India, a brand that epitomizes innovation and quality in the outdoor industry. This partnership is not just about expanding our portfolio; it’s a strategic move to elevate the Wildcraft brand to unprecedented heights of recognition and success. Leveraging our extensive global network and deep retail expertise, we are set to significantly enhance Wildcraft’s presence in the GCC region. This collaboration marks a pivotal step in our ongoing commitment to introduce dynamic and quality brands to the global retail forefront. We are confident that Wildcraft’s unique product line will deeply resonate with our customers, further solidifying our position as a leader in the international retail sector,” said Neeraj Teckchandani, CEO, Apparel Group.
Gaurav Dublish, Co-Founder, Wildcraft India said, “We are thrilled to forge a strategic alliance with the esteemed Apparel Group, a powerhouse in the retail industry. This partnership signifies a pivotal move to position Wildcraft at the forefront of outdoor & adventure gear retail in the GCC region. In tandem with our overarching mission, this collaboration is designed to not only inspire individuals to embark on outdoor journeys but also to champion sustainability and responsible adventure, setting a new standard in the industry.”
The partnership will involve Apparel Group collaborating with leading retailers through Shop-in-Shop (SIS) collaborations, ensuring both offline and online accessibility for the Wildcraft brand. This strategic tie-up aims to establish the Wildcraft brand across consumer touchpoints in Saudi Arabia, UAE, Oman, Qatar, Bahrain, and Kuwait according to PTI.
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2,200+ retail stores and 85+ brands on all platforms while employing over 22,000+ multicultural staff.
Wildcraft India Ltd. (WIL) is India’s premier head-to-toe products manufacturer and distributor, for all trek-to-travel solutions. It is world’s first & today its largest tropical outfitter. As an outdoor & adventure brand, Wildcraft is committed to creating high-performance products that inspire people to explore the outdoors. The company’s products are sold in over 200+ exclusive stores and 8,000+ multi-branded stores in India and abroad.
