‘We were the first company to do official Bollywood merchandise’
Born and brought up in India, Siddharth Bindra, is the Managing Director of BIBA.
Bindra joined the family business in 1997, with the primary objective of converting the homegrown product into a national brand by capitalizing on India’s retail boom.
In a country where ethic wear is predominantly unorganized, it has been Bindra’s keen understanding of the Indian consumer and of the prevalent retail scenario, which has transformed BIBA into the country’s most loved ethnic wear brand. In fact, today the company enjoys leadership position and is by far the largest ethnic wear retail chain in the country.
With the constant endeavour to expand the business, product profile and consumer reach, Bindra signed up with designer Manish Arora with majority stake in ‘Indian by Manish Arora’ brand and by joining hands with Rohit Bal, introduced BIBA by Rohit Bal collection with in BIBA; thus marking BIBA’s foray in the bridal and luxury ethnic wear category.
After finishing his M.Com from Sydenham College, Mumbai, Bindra pursued higher studies in Futures, Options and Financial Derivatives, and Capital Markets & Investments from Harvard. Currently, he has over 17 years of experience in the Textile and Apparel Industry.
Interview
- Product innovation
- Cost effectiveness
- Digital expansion
- Launching new categories
- Gaining market share
- Growing number of working women
- Changing fashion trends
- Innovative consumer approach
- Trend of nuclear families
- Increasing level of information
- Popularity of designer wear and more
- Climatic conditions in India make Indian wear much more comfortable because of the fabric and form that it offers.
- Proper fit is most important in ready-to-wear category.
- Direct competition from unorganized players and old regional stores.
- Trends prevalent in different regions of India. The country of India’s size and diversity also poses a challenge
- Strict labour laws
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