Wellness and beauty industry pioneer VLCC has announced the launch of its new campaign, “SalonWalaGlowGharPar,” aimed at providing consumers with salon-like experiences in the comfort of their homes. The campaign features VLCC’s facial kits and a variety of skincare products that can be ordered through major quick-commerce and e-commerce platforms, including Amazon, Flipkart, and Blinkit.
As the festive season approaches, VLCC aims to empower consumers to achieve their desired looks without visiting salons. The product offerings include rejuvenating facial kits and manicure-pedicure kits, providing a comprehensive at-home beauty regimen.
Aditya Sandhu, Chief Business Officer of the personal care business at VLCC, stated, “At VLCC, we understand the importance of looking and feeling great, especially during the festive season. With ‘SalonWalaGlowGharPar’, we are excited to provide our customers with easy access to high-quality products that can help them achieve a salon-like glow. We hope and aim to ensure that everyone can enjoy our products at their convenience.”
To promote the campaign, VLCC is offering special discounts and promotions on select products, encouraging consumers to indulge in self-care this festive season.
About VLCC
Founded in 1989 by Vandana and Mukesh Luthra, VLCC was incorporated in 1996 and is one of the first multi-outlet operations in India’s Skincare, Beauty, and Wellness industry. The brand has become synonymous with skincare and beauty in Indian households, operating 310 locations across 139 cities and 11 countries, including India, Sri Lanka, Bangladesh, Nepal, Singapore, Thailand, UAE, Oman, Bahrain, Qatar, Kuwait, and Kenya. VLCC employs over 3,000 professionals, including medical doctors, nutritionists, physiotherapists, cosmetologists, and wellness counsellors.
