VIP Clothing Ltd., a pioneer in India’s innerwear market, has officially entered Goa’s retail space with the launch of its popular collection, Frenchie X. The collection will be available in select stores across the state starting February 18.
This strategic expansion aligns with VIP Clothing Ltd.’s broader growth plans, aiming to make premium and affordable innerwear more accessible to consumers. The move follows the brand’s recent launch of Frenchie on Swiggy Instamart.
Speaking on the development, Sunil J. Pathare, Chairman & Managing Director, VIP Clothing Ltd., stated, “Since our inception, we have focused on making India comfortable with premium innerwear. Our entry into Goa is another step towards that vision. As we expand our product portfolio, reaching consumers beyond metro cities remains a priority.”
VIP Clothing Ltd. has long been a leader in the men’s innerwear segment, but in recent years, the brand has diversified its offerings to include products for women and teens. The company also introduced an athleisure collection, Rivolta, along with premium handkerchiefs, reinforcing its commitment to everyday essentials.
With both digital and offline expansion in full swing, VIP Clothing Ltd. continues to strengthen its market presence, making quality innerwear available across India.
