The Hyderabad store exclusively offers Victoria’s Secret’s beauty collection, including an extensive range of fragrances, body mists, lotions, and personal care products…
Apparel Group has launched the 11th Victoria’s Secret store in India, located at Nexus Mall, Hyderabad. This marks the brand’s second outlet in the city, further strengthening its footprint in the Indian market.
The new store focuses exclusively on Victoria’s Secret’s Beauty collection, offering an extensive range of fragrances, body mists, lotions, and personal care products. Popular lines such as Bombshell, Tease, and Bare Eau de Parfum are among the offerings, along with beauty accessories.
“This new location is particularly special to us as it enables us to engage with the local community and provide them access to premium beauty products in an exceptional shopping environment. We remain dedicated to offering a unique and immersive experience that reflects the essence of Victoria’s Secret, ensuring our customers can enjoy the very best the brand has to offer,” said Tushar Ved, President of Apparel Group India.
“The store has been thoughtfully designed to provide an unparalleled shopping environment, reflecting our dedication to delivering top-quality products and outstanding customer service,” added Abhishek Bajpai, CEO of Apparel Group India.
The store has been designed to create an immersive shopping environment, aligning with Victoria’s Secret’s global retail standards.
About Apparel Group:
Apparel Group is a global retail conglomerate operating over 2,025 stores and 80 brands in markets including India, South Africa, Singapore, and the GCC. In India, the group operates brands such as Victoria’s Secret, Bath & Body Works, Charles & Keith, and Aldo, among others, with over 250 stores across 38 cities.
About Victoria’s Secret:
Victoria’s Secret is a leading specialty retailer with over 1,350 stores worldwide, offering lingerie, sleepwear, athleisure, and beauty products. The brand also operates one of the largest teams of specialty-trained bra fit experts globally.
