ABFRL’s Van Heusen is collaborating with digital entertainment company Hungama’s Heftyverse to elevate the online shopping experience by leveraging 3D. The collaboration enables users to express themselves in global styles and a variety in virtual fashion. One of the features is Heftyverse Avatar Customization which allows users to personalise their avatars with outfits from the brand.
“We are pleased to collaborate with Hungama’s Heftyverse, a partnership that further strengthens our brand’s commitment to innovation. With this initiative, we aim to elevate the intersection of fashion and digital entertainment, creating a synergy that resonates with the dynamic lifestyles of our discerning new-age consumers,” said Abhay Bahugune, CCOO, Van Heusen.
The offering enhances the user’s appeal on the virtual platform and enables them to share stylized looks on social media and purchase the look in real life through the brand’s e-commerce platform.
The move is aimed at driving platform adoption, enhancing user engagement, and encouraging e-commerce transactions.
