Van Heusen, a prominent brand under Aditya Birla Fashion and Retail Limited, has expanded its portfolio with the launch of ‘VH Evening,’ a new sub-brand dedicated to eveningwear for both men and women. The collection blends formal sophistication with casual ease, offering stylish and modern evening attire that transcends traditional office wear.
VH Evening aims to fill the gap in the market for eveningwear that balances elegance with self-expression. The new line features versatile pieces that seamlessly transition from day to night, addressing the growing demand for fashion that suits both professional and social settings.
Abhay Bahugune, Chief Operating Officer, Van Heusen, said, “We identified a significant gap in the market for sophisticated eveningwear that allows for bold self-expression without compromising on elegance. VH Evening not only addresses this demand but redefines the category by offering a seamless blend of individuality, refinement, and versatility. This new sub-brand is designed to empower individuals to stand out with confidence, embodying the perfect synergy of style and substance that defines the modern consumer.”
The debut collection, ‘Born of Art,’ draws inspiration from significant art movements such as the Renaissance, Cubism, and Impressionism. The collection includes a range of apparel, from blazers and suits to shirts, dresses, and T-shirts, designed with a mix of bold art-inspired prints and subtle artistic motifs. The collection’s design philosophy integrates both maximalist and minimalist styles, offering a wide selection suitable for various evening occasions.
Commenting on the collection, Gaurav Raheja, Design Director, Van Heusen said, “The ‘Born of Art’ collection redefines the essence of eveningwear by seamlessly blending timeless artistic movements with cutting-edge design. With VH Evening, we’ve crafted a line where every detail—from bold, statement prints inspired by Renaissance and Cubist art to subtle, refined touches like artistic motifs—tells a story of creativity and individuality. This collection is not just an evolution in design; it’s a bold declaration of how art and fashion can intersect to create wearable masterpieces. VH Evening empowers the modern professional to make a striking yet sophisticated statement, turning every moment into a canvas for self-expression.”
Van Heusen’s launch of VH Evening reflects the brand’s commitment to evolving with consumer preferences and responding to the demand for modern, creative eveningwear.
The sub-brand is set to be available in Van Heusen stores nationwide and online, with special pop-up gallery events in major cities to highlight the collection’s art-inspired theme.
About Van Heusen
Van Heusen is a leading premium lifestyle brand in India, specializing in workwear, casuals, ceremonial, party wear, and activewear. The brand, with 33 years of presence in India, continues to cater to the evolving needs of Indian consumers.
About Aditya Birla Fashion and Retail Limited
Aditya Birla Fashion and Retail Limited, part of the Aditya Birla Group, is a leading fashion conglomerate in India, with a portfolio of brands such as Louis Philippe, Van Heusen, Allen Solly, and Pantaloons. The company has also expanded into branded ethnic wear and digital-first brands through ventures like TMRW.
