Fine jewellery brand Angara has officially launched in India, bringing its global legacy of coloured gemstones, diamonds, and pearls to the country, intitially with a digital-first, made-to-order approach.
While launching online, Angara plans to open physical retail spaces soon, offering an omnichannel experience to cater to both online shoppers and in-store buyers.
Founded by Indian-origin entrepreneurs Ankur and Aditi Daga in 2005, Angara has built a $100M+ business across the US, UK, and Australia without external funding. With roots in a family gemstone business spanning over 300 years, the brand now aims to become a $1 billion company in the next five years.
Angara’s India entry focuses on customisation, allowing customers to personalise jewellery down to gemstone type, carat weight, metal, and setting. Its direct-to-consumer model ensures pricing transparency, ethical sourcing, and high-quality craftsmanship at competitive prices.
Ankur Daga, Founder & CEO of Angara said, “India’s jewellery market is at a fascinating inflection point. Consumers today are more discerning, more informed, and are looking for jewellery that goes beyond convention. We have spent nearly two decades perfecting the online jewellery shopping experience for customers across the world, combining centuries of expertise with state-of-the-art technology. Now, we bring that experience to India, offering exceptional quality, unmatched customisation, and designs that celebrate individuality.”
Aditi Daga, Co-founder of Angara, further highlights, “For too long, the Indian market has had to choose between traditional gold jewellery and premium luxury brands that come with exorbitant markups. Angara fills this gap by offering high-quality, customisable jewellery that is elegant, personal, and attainable.”
Known for its expertise in rubies, sapphires, and emeralds, Angara is tapping into the growing demand for personalised, gemstone-focused jewellery in India’s $100B+ market.
