Global apparel retailer UNIQLO has announced Bollywood actors Kareena Kapoor Khan and Sidharth Malhotra as the new faces of the brand in India. The partnership is launched with the release of UNIQLO’s Fall Winter 2024 campaign, showcasing the two stars.
The campaign, ahead of the winter season, highlights Kareena Kapoor Khan in the Fluffy Yarn Fleece Jacket and Sidharth Malhotra in the PUFFTECH Parka. Both 30-second campaign films depict the actors integrating UNIQLO’s winter essentials into their daily lives.
Kareena Kapoor Khan commented on the partnership, stating, “UNIQLO has been a go-to brand for everyday essentials for me and my family. This feels like a natural collaboration as I believe clothing needs to be classic, functional, and versatile.”
Sidharth Malhotra added, “UNIQLO is known to effortlessly blend innovation and timeless style. For someone who values both comfort and quality, this collaboration is exciting.”
The campaign showcases a range of UNIQLO winter essentials, including Flannel Shirts, EZY Jeans, Fluffy Yarn Fleece Jackets, and PUFFTECH Parkas, all reflecting the brand’s LifeWear philosophy of comfort and versatility.
Nidhi Rastogi, Marketing Director at UNIQLO India, said, “We are delighted to introduce Kareena Kapoor Khan and Sidharth Malhotra as the new faces of UNIQLO with the launch of our 2024 Fall Winter Campaign.”
The campaign will be promoted across print, digital, outdoor advertising, and in-store materials.
Kareena Kapoor Khan in UNIQLO Fluffy Yarn Fleece Jacket
In the campaign, Kareena Kapoor Khan is seen donning the UNIQLO Fluffy Yarn Fleece Jacket, highlighting its plush comfort and sleek design. Whether she’s enjoying a misty morning in her balcony, chilling at a cosy café, or unwinding at home, Kareena shows how the jacket is her perfect companion for the winter season.
Sidharth Malhotra in UNIQLO PUFFTECH Parka
Sidharth Malhotra is featured in UNIQLO’s PUFFTECH Parka, a standout piece offering superior warmth with high-performance fiber technology. The campaign portrays Sidharth embracing the winter chill – whether seated on a frosty park bench or hiking across rocky terrains. Through these dynamic scenes, Sidharth highlights the PUFFTECH Parka’s combination of functionality, modern style, and exceptional warmth.
