UNIQLO has introduced the ‘UTme! India Art Project’, a collaboration with emerging Indian artists to create exclusive T-shirts and tote bag designs inspired by India’s cultural heritage. This marks the first time the brand has worked with Indian artists to develop its UTme! line.
The collection, featuring six designs by artists Akshay Singh, Pearl D’Souza, and Neha Sharma, will be available at the UNIQLO Ambience Mall Vasant Kunj store in New Delhi starting September 20, 2024. Each artist contributed two designs, focusing on themes drawn from everyday Indian life.
“It’s exciting to collaborate with talented local artists on such special collections, and this collaboration represents one way that we are strengthening our commitment to the Indian community and celebrating the diversity in their everyday lives,” says Nidhi Rastogi, Marketing Director, UNIQLO India.
Customers can personalise T-shirts and tote bags using UNIQLO’s UTme! machine, with designs printed on-site within 20 minutes. Pre-printed T-shirts featuring the new designs will also be available for purchase.
Akshay Singh’s work reflects India’s streets and raw artistic expression, while Neha Sharma’s designs capture everyday household moments with vibrant characters. Pearl D’Souza’s creations highlight mental health, inclusivity, and the natural world, blending these themes with local design.
The project is part of UNIQLO’s initiative to support local communities and showcase diverse artistic perspectives. UTme! is a service that allows customers the experience of designing their own UNIQLO T-shirts. Pre-printed T-shirts featuring the new designs will also be available at the UNIQLO Ambience Mall Vasant Kunj store.
About UNIQLO T-shirt
UT (UNIQLO T-shirt) is a graphic T-shirt collection that transforms basic T-shirts into platforms for artistic expression. UT features designs inspired by art, music, film, and popular culture, created in collaboration with artists, designers, and brands. It allows consumers to showcase their personal style and interests through fashion.
About UTMe!
UTme! is UNIQLO’s customisation service enabling customers to design personalized T-shirts and tote bags. Available at UNIQLO’s Ambience Mall Vasant Kunj store, the service allows users to combine photos, images, and text to create custom designs.
