Japanese apparel retailer UNIQLO has launched its global philanthropic campaign, The Heart of LifeWear, in India, with a special focus on helping underprivileged children stay cool during the summer.
As part of this initiative, UNIQLO will donate 10,000 AIRism T-shirts — made from breathable, sweat-wicking fabric — to children in need across New Delhi. The campaign is part of UNIQLO’s global commitment to donate over one million pieces of new clothing to underserved communities around the world.
To facilitate the distribution, UNIQLO has partnered with Khushii Foundation, a non-profit organisation focused on education and community development. The donations will be distributed throughout April and early May to children in schools and community centres across Delhi NCR.
Kenji Inoue, Chief Financial Officer and Chief Operating Officer, UNIQLO India, said, “UNIQLO has always believed in making a difference – not just through its clothing, but by giving back to society, and improving everyday lives in meaningful ways. Through our global initiative, The Heart of LifeWear, we are providing clothing support to the children of Khushii Foundation, keeping them cool and comfortable through the scorching summer season. This initiative is a small way of expressing our gratitude to Indian society while reaffirming our commitment to creating a positive impact. We hope this initiative brings the children some much-needed comfort and joy.”
Launched to celebrate UNIQLO’s 40th anniversary, The Heart of LifeWear embodies the brand’s mission to improve lives through thoughtful design and quality clothing. The India campaign highlights UNIQLO’s ongoing commitment to social responsibility, bringing comfort and care to communities that need it most.
Last month, the brand also launched its first vocational skill centre in India that aims to provide skill development opportunities for underprivileged youth to help them secure better employment.
