Barbershop and men’s grooming & personal care products retailer Truefitt & Hill inaugurated its fifth store in India, situated in the revered Temple City of Bhubaneswar. The grand opening ceremony was led by Siddhanta Mahapatra, a noted Odiya Actor & politician, and Prannay Dokkania, Managing Director & COO, Lloyds Luxuries Ltd, alongside Ajay Kumar Khatore, Founder – Naaraayani Minerals Pvt Ltd & MD – Khatore IT Solutions Private Limited and Franchise Owner of Truefitt & Hill, Bhubaneswar, the brand announced in a release on Wednesday.
Spanning a spacious 1400 sq. ft., the establishment features a Royal Suite, a Private Room with a Barber Station, Barber stations with 3 chairs, a Pedicure & Manicure Room, and Valet Parking – maintaining the brand’s signature elegant and noble ambiance.
Truefitt & Hill’s Bhubaneswar store offers a range of royal grooming services, including the Royal Shave, the Royal Haircut, and the Royal Pedicure & Manicure. Additionally, patrons can opt for membership, providing access to unlimited grooming services across the country and other privileges such as product discounts, referral invitations, and a royal gift card.
Shreekrishna Gupta, Chairman of Lloyds Luxuries Ltd, emphasized, ““The growth in luxury grooming signifies a rising consciousness about personal care’s benefits in today’s world. Our brand caters to an elevated experience in the luxury grooming market. We’re confident that this new location will thrive, given our commitment to unmatched grooming services for men.”
Prannay Dokkania, Managing Director & COO of Lloyds Luxuries Ltd, highlighted, “The past decade witnessed a significant shift in men’s grooming perceptions. We’re dedicated to enabling everyone to feel their best, offering the expertise and tools for that. Our brand resonates deeply with modern Indian men due to our emphasis on top-notch quality and innovation. Our goal of expanding our presence aligns perfectly with our vision for growth.”
Truefitt & Hill’s offerings extend beyond grooming services to a range of men’s essentials, including shampoos, serums, aftershave balms, grooming accessories, shaving products, bathing soaps, shower gels & creams, and colognes. Crafted in England, these products aim to elevate appearance and sophistication.
Ajay Kumar Khatore, Franchise Owner of Truefitt & Hill, Bhubaneswar, expressed, “Truefitt & Hill, with a legacy spanning over two centuries of having served the Monarchs of Great Britain for nine consecutive reigns, remains a bastion of timeless style and sophistication. Our partnership with Lloyds Luxuries Ltd. represents an exciting opportunity to bring the royal grooming experience to a wider consumer base. We’re uniquely positioned to add value to the men’s luxury grooming connoisseurs in this city.”
Truefitt & Hill, recognized by the Guinness Book of World Records as the World’s Oldest Barbershop, has been synonymous with grooming perfection for over 218 years. The barbershop continues to offer world-renowned personal grooming services, coupled with a range of grooming products for men, establishing itself as a purveyor of the finest traditional English fragrances, shaving requisites, and grooming kits.
