Leading lingerie brand, Triumph International has opened its 19th exclusive store in India, located on Mumbai’s Linking Road. This new store features the brand’s premium lingerie line and aims to provide an unparalleled shopping experience. Triumph plans to expand its offline and online retail presence, targeting a total of 30 exclusive branded stores by 2025, with a focus on both metro and tier 2 cities to enhance accessibility for customers.
“The new exclusive store embodies our commitment to providing a sophisticated, personalized shopping experience. We’ve incorporated dedicated fitting areas and expert fit advice to ensure every woman finds the perfect lingerie solution for her unique needs. Mumbai, being a fashion-forward city, is a key market for us; this is the fourth exclusive store in the city, and we are thrilled to expand our presence here,” said Ankur Damani, Commercial Director (Country Head) – India & Sri Lanka at Triumph International.
Despite facing a challenging global economic landscape, Triumph International has maintained consistent growth in the market, attributed to its deep understanding of Indian women’s evolving needs and a commitment to innovative, comfortable lingerie solutions.
“India is a dynamic and evolving market, and we are confident about the opportunity to expand. Alongside plans to step up offline retail, we also aim to build online channels, given the significant momentum in online sales, particularly in top-tier towns. This is indicative of a promising avenue for future expansion, catering to the growing demand across cities,” stated Bhavin Devpuria, Marketing Head of Triumph Group, India & Sri Lanka.
The brand has actively expanded its product portfolio to meet a wider range of customer needs, including the launch of its Cool Cotton Comfort bras and tops starting at Rs. 999. This collection is designed to provide ultimate comfort at a competitive price point, specifically catering to Gen Z customers.
“The brand’s vision to be the ultimate confidante for women focuses on creating a space that embraces individuality and empowers them. The new store offers a full range of lingerie, including briefs, loungewear, shapewear, trending bras, classic bras, and everyday essentials, ensuring there’s something for everyone. Our focus remains on providing high-quality lingerie solutions that cater to the diverse needs of Indian women while also creating a seamless and enjoyable shopping experience,” added Devpuria.
With over 138 years of global experience and more than 23 years in India, Triumph International continues to celebrate individuality and empower women. The brand’s commitment to innovation, quality, and customer satisfaction has solidified its position as a leader in the lingerie market.
