Toni Rossi’s journey began four decades ago with the establishment of Habeeb Tanning – Shoe Division. Initially dedicated to crafting leather footwear for a diverse range of international clients, they quickly realised that shoes are more than just accessories; they embody a person’s ethos. This understanding inspired the creation of Toni Rossi, a brand committed to handmade leather shoes that allow individuals to express their true selves.
Brand Overview
Toni Rossi’s retail journey began modestly, with their products initially available at Multi-Brand Outlets in a single retail chain. Today, the brand has expanded its presence significantly, partnering with 11 retail chains and one distributor nationwide. Two years ago, they proudly launched their first Exclusive Brand Outlet in Hyderabad, marking a new chapter in their growth. This expansion reflects their commitment to bringing quality footwear to a broader audience.
Product Offerings
Toni Rossi’s product lineup is diverse, catering to various tastes and needs. While the brand excels in driving loafers and moccasins, they also offer sandals, formals, and sneakers, along with bags and accessories for both men and women. This comprehensive range allows them to meet the demands of their fashionable and discerning clientele. Among these, moccasins and loafers are particularly popular, known for their exceptional comfort and style. One of the newest trends the brand has observed is the growing demand for dress sneakers. At Toni Rossi, they are ahead of the curve, offering a well-curated selection of versatile shoes that blend casual comfort with a touch of formal elegance.
Product Development
Toni Rossi’s design approach is truly international, with a dedicated team based in Italy and Brazil. The brand strives to marry global style trends with Indian sensibilities, ensuring their products resonate with the local market while maintaining a global appeal. Sustainability and comfort are at the forefront of their material selection process. The brand prioritises eco-friendly, breathable materials that ensure maximum comfort. Their commitment to quality extends to every aspect of production, from using sustainable materials to rigorous quality checks, guaranteeing a superior product for their customers.
Toni’s footwear designs incorporate innovative features aimed at all-day wear. They use EVA and Extralight (XL) soles for flexibility and cushioning, complemented by soft, comfortable interiors. These technologies ensure their shoes are not only stylish but also incredibly comfortable for long periods of wear.
Market Presence
Toni Rossi is proudly present in over 85 MBOs across India and operates an Exclusive Brand Outlet in Hyderabad. Their market presence is strong and continues to grow, driven by their commitment to quality and customer satisfaction.
Omnichannel Strategies
Toni Rossi’s omnichannel strategy is integral to their growth. The brand works with 11 retail partners, showcasing their products in over 85 locations. They also plan to expand their number of EBOs significantly. Online, their presence is bolstered by their website and listings on premium platforms like Pernia’s Pop-Up Shop, catering to a high-end consumer base.
Leveraging E-Commerce
E-commerce and digital platforms are crucial for showcasing Toni’s potential. These platforms allow the brand to communicate its message effectively and highlight its commitment to design excellence and quality.
Marketing Strategies
Toni Rossi’s primary marketing efforts are through social media, engaging a broad audience that ranges from young adults in their 20s to mature customers in their 60s. They build brand loyalty by consistently delivering quality and style, ensuring their customers keep coming back.
Innovation & Technology
Customisation, fashion, and quality are the technologies driving the future of footwear retail in India. Toni Rossi focuses on lightweight soles, breathable linings, and cushioned heels to ensure maximum comfort and style in their leather footwear.
Expansion Plans
Looking ahead, Toni Rossi plans to increase its EBOs across the country and enhance its online presence. The brand is also exploring new markets, particularly in the Middle East, due to its exponential growth. Tier II cities are a key part of Toni’s growth strategy, given their strong buying power.
Sustainability Initiatives
Sustainability is a key aspect of our strategy. We use chrome-free leathers, vegetable-tanned leather, and recycled materials. Our leather is sourced from LWG gold-certified tanneries and our products are made in SA8000-certified factories, ensuring high environmental and social standards.
