Titan Company Ltd. has expanded its retail presence in New Delhi by opening 3 new stores. These include the 18th and 19th Tanishq stores and the 7th Taneira store. The new outlets are located in South Extension and Chandni Chowk, enhancing Titan’s footprint in the capital city.
The South Extension Tanishq store spans 17,500 square feet, while the Chandni Chowk store covers 6,000 square feet. The new Taneira store, also situated in Chandni Chowk, occupies 2,500 square feet. The openings are part of Titan’s ongoing strategy for aggressive retail expansion across India.
The opening ceremony was led by C K Venkataraman, Managing Director of Titan Company Limited, and included notable guests such as Raghav Chandra and family, Associate Partner, among other distinguished attendees.
“New Delhi represents a crucial market for us, with its blend of tradition and modernity, making it an ideal region for our latest store launches. As we continue to expand our retail footprint, we remain focused on integrating innovative retail formats and superior customer service, ensuring that our brands resonate deeply with our diverse customer base,” C K Venkataraman, Managing Director, Titan Company Limited said.
The new Tanishq stores will offer a wide range of jewellery collections, including Gold, Diamonds, Celeste Solitaire, Rivaah, Enchanted Trails, Tales of Tradition, Aveer, Glam Days, Mia by Tanishq, Dor, Kalai, and the ‘Rivaah X Tarun Tahiliani’ collection. The Chandni Chowk store caters to the district’s rich cultural heritage and vibrant market atmosphere.
Taneira’s new store will serve as a prime destination for wedding shopping, featuring handcrafted and authentic sarees, kurtas, and blouses. The store will showcase a variety of fabrics including Pure Silk, Cotton, Ikat, Kota Doria, Chanderis, Maheshwaris, Banarasis, Tussar, Jamdanis, Kanjivaram, South Silks, Sambalpuri, and Vegan collections.
To celebrate the store openings, Tanishq is offering a launch promotion from 5th to 8th September 2024, where customers can receive a free gold coin with their purchase. Additionally, Taneira is running a ‘Gold Coin Offer’ from 5th to 10th September 2024, providing a 0.2-gram Tanishq gold coin with purchases worth Rs 20,000.
Titan Company Limited, a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO), started operations in 1987 as Titan Watches Limited. Titan diversified into jewellery with Tanishq in 1994 and has since expanded into various lifestyle brands including EyeCare, fragrances (SKINN), accessories, Indian dress wear (Taneira), and women’s bags (IRTH). Titan is known for transforming the Indian watch and jewellery industry and shaping the retail market through pioneering experiential retail.
