Tira, the beauty retail chain of Reliance Retail, has launched its flagship luxury store at Jio World Plaza, Mumbai. Spanning 6,200 square feet, the new store showcases a wide selection of prestigious global brands and exclusive in-store services.
Commenting on the flagship launch, Isha Ambani, Executive Director, Reliance Retail Ventures Limited, said, “At Tira, we are creating a destination that redefines luxury in beauty for India, blending world-class brands with elevated services to craft an experience unlike any other. Our Tira flagship store at Jio World Plaza represents a commitment to celebrating beauty in its finest form – where every detail is designed to indulge, inspire, and transform. We are excited to invite our customers on this extraordinary journey into luxury beauty.”
The flagship includes 15 shop-in-shop boutiques for international brands like Dior, Estée Lauder, Yves Saint Laurent, La Mer, Prada, and Valentino. The store also houses ultra-luxury skincare brand Augustinus Bader, available exclusively at this location in India. Each shop-in-shop offers a unique experience, with Dior providing a “Dior Addict Beauty Ritual” and Armani offering signature makeup applications.
A designated Scent Room offers an immersive fragrance experience, featuring a curated selection of international perfumes and limited-edition collections. Additionally, the Tira Beauty Suite provides exclusive skincare services, including “Signature Glow,” Youth Elixir, and Aqua Infusion facials, alongside signature facials by Augustinus Bader.
To further enhance the shopping experience, Tira offers a beauty concierge service for personalised consultations and recommendations. The store also features the Tira Cafe, where customers can enjoy refreshments, and during special events, it transforms into a Champagne Bar.
Tira integrates advanced beauty tech, including virtual try-ons and personalised recommendations, aiming to set a new standard in India’s luxury beauty retail sector.
