Swiss luxury multi-brand watch concept TimeVallée has announced its strategic entry into the Indian market through a partnership with Art of Time. The collaboration marks the opening of two TimeVallée boutiques in Mumbai and Bengaluru.
The boutiques will offer customers a curated selection of timepieces for both men and women from renowned brands such as Baume & Mercier, Bulgari, Cartier, IWC, Jaeger-LeCoultre, Panerai, Piaget, Roger Dubuis, and Zenith. This partnership aims to set new standards for luxury watch retail in India.
“India holds immense significance in TimeVallée’s expansion strategy,” remarked Michael Guenoun, CEO, TimeVallée. “As a country with a rich heritage and a growing appreciation for luxury craftsmanship, India presents a compelling opportunity for TimeVallée to establish its presence and cater to the discerning tastes of Indian lifelong watch enthusiasts and newcomers who want to explore, learn, and experience the fascinating world of luxury watches”.
The boutiques, designed as inspiring spaces, aim to offer an immersive and personalized client experience. The space will showcase elements of the multi-brand concept, including elegant displays, open areas, and for the first time, a TimeCafé in Mumbai.
Gaurav Bhatia and Bharat Kapoor, Co-founders and Directors, Art of Time, expressed excitement about the partnership, stating, “We are thrilled to join forces with TimeVallée to introduce the finest selection of luxury watches to the Indian market. This collaboration aligns seamlessly with our commitment to providing our clientele with access to the world’s most prestigious and exceptional timepieces.”
In 2023, TimeVallée entered India in partenership with Tata CLiQ Luxury to launch the first ever digital boutique in India featuring brands including Cartier, IWC, and Jaeger-LeCoultre.
TimeVallée is a luxury multi-brand destination store offering clients access to prestigious watch and jewelry Maisons and a full range of services. Created in 2014 with headquarters in Switzerland, TimeVallée is operated globally by strategic partners and presented by more than 40 boutiques across the world. The concept is designed as an inspirational space mixing heritage and contemporary luxury that guides watch lovers to browse, learn, share and experience the fascinating world of luxury watches.
Art of Time defines the story of luxury watch retail in India, offering an assortment of the finest timepieces to watch enthusiasts. Conceptualised in 2015, the directors pioneered the ‘shop in shop’ concept boutique in India for luxury watches. In the last 8 years, the renowned brand has positioned itself as a front runner in the luxury watch retail market.
