Production commenced in 1986 and March, 1987 saw the launch of the brand Titan. It sprung to instant claim with the analogue electronic Quartz watches bringing in a paradigm shift to the Indian watch market. This paved way for further extension to bracelets, cases, electronic circuitry and step motors.
Before 1980s, titan watches idea was conceived at the Tata Press. Titan Watches was a result of a joint venture with the Tata Industries with the Tamil Nadu Industrial Development Corporation (TIDCO) in June of 1984. Then on, time never stopped ticking for Titan.