Mumbai-based direct-to-consumer apparel brand The Souled Store has made its foray into Kerala with the opening of its inaugural retail outlet in Calicut. Situated within the vibrant ambiance of Gokulam Galleria Mall at Arayidathupalam, Kozhikode, the new store marks a significant expansion for the brand into the southern state.
Noufal A Hamza, head of the marketing department at Gokulam Galleria Mall, shared the news via a LinkedIn post, accompanied by an image of the recently launched store. “Kerala’s first The Souled Store now open at Gokulam Galleria, Calicut,” Hamza declared, underscoring the excitement surrounding the brand’s arrival in the region.
Established in 2013, The Souled Store has garnered acclaim for its distinct streetwear offerings, encompassing a diverse array of products spanning from t-shirts, bottomwear, and footwear to backpacks, fashion accessories, and mobile covers.
Expanding its horizons, the online-first brand has now extended its presence with a formidable network of more than 22 physical stores spread across metropolitan hubs and tier II cities throughout India. From bustling metropolises like Mumbai, Pune, Ahmedabad, New Delhi, Bengaluru, Indore, and Chennai to burgeoning urban centers such as Gurgaon, Surat, and beyond, The Souled Store has strategically positioned its outlets to cater to diverse demographics. With a robust consumer base exceeding six million, the brand continues to captivate and resonate with a broad spectrum of customers nationwide.
