Pop-culture fashion brand The Souled Store has announced the acquisition of Redwolf, another well-known name in the fan merchandise space. The move is aimed at growing The Souled Store’s presence in the booming pop-culture market in India.
As part of the acquisition, Redwolf’s co-founders — Ameya Thakur, Rahul Jaisheel, and Vivek Malhotra — will join The Souled Store team. Their expertise and passion will play a crucial role in further enhancing our ability to offer innovative products that resonate with fans across India and beyond, the release stated.
“Merging with The Souled Store was the next logical step in realising our vision of bringing the best pop culture merchandise to the Indian audience. All three of us are huge pop-culture geeks ourselves and look forward to leveraging the scale provided by The Souled Store to take the brand to greater heights,” said Vivek Malhotra, Co-Founder of Redwolf.
“We are absolutely thrilled to welcome Redwolf to The Souled Store family. Their incredible creativity and commitment to providing fandom-inspired products is a perfect fit,” said Vedang Patel, Co-Founder of The Souled Store. “This acquisition will strengthen our mission to become the Home of Pop-culture in India. We are excited to co- build this shared vision with the founders of Redwolf.”
The Souled Store currently holds licenses for popular franchises like Marvel, Naruto, and One Piece. It also offers a mix of fan gear and everyday clothing like cargos, linen shirts, and sneakers. The brand has over 40 stores across India and a strong online presence.
With Redwolf now part of its journey, The Souled Store plans to launch more exclusive collections, creative designs, and collaborations that speak to fans across the country.
