The Kaftan Company (TKC) opened its first physical store in Hyderabad, located on Road Number 3 in Banjara Hills. Opening its doors on June 30th, the 770 sq. ft. store marks a milestone for TKC’s transition from digital direct-to-consumer operations to a multi-channel retail presence.
The new store showcases TKC’s diverse range of Kaftans for men and women, kids’ wear, and loungewear, including exclusive collections tailored for offline shoppers. Designed to offer an immersive shopping experience, it underscores TKC’s commitment to meeting customer demands for a tactile engagement with its products.
“Over the past years, our customers have expressed numerous requests for an offline store where they can physically experience our products. This store is our commitment to delivering exceptional customer experiences and redefining fashion wear in India,” co-founders Prakruti Gupta Rao and Navin S Rao said.
Located strategically in Banjara Hills, renowned for its upscale amenities, TKC’s new store aims to attract fashion-conscious consumers seeking stylish and comfortable loungewear options. The brand looks forward to expanding its footprint across major metro cities in India over the next 2-3 years.
TKC’s commitment to sustainability and ethical practices remains integral to its brand ethos, reflected in its collections available on prominent e-commerce platforms.
