The Kaftan Company (TKC), renowned for its innovative loungewear, has launched its latest collection, the Twilight men’s loungewear collection, marking a significant milestone as the first-ever range of kaftans designed exclusively for men.
This new collection redefines men’s loungewear by blending comfort with style, offering a diverse selection of relaxed kaftans and breathable cotton pajamas. With prices starting from Rs 1499, these pieces promise to keep men cool and stylish during the summer, whether relaxing at home or heading out for a casual evening.
“We are thrilled to introduce our Men’s Lounge Wear Collection, providing men with stylish yet comfortable options to unwind in. The overwhelming response since the launch underscores the demand for innovative loungewear solutions tailored specifically for men. We are proud to fill this gap in the market and look forward to continuing to exceed our customers’ expectations,” Navin Rao, co-founder, The Kaftan Company said.
Since its debut, the collection has garnered widespread attention nationally and internationally, becoming a favorite among discerning shoppers. With a remarkable 60% customer retention rate, TKC continues to solidify its position as a leader in the loungewear industry.
TKC’s collections are available on its website and various leading online e-commerce platforms such as Myntra, TataCliq, Ajio, Shoppers Stop, and others. The brand has ambitious plans for global expansion, aiming to establish itself as the premier destination for loungewear worldwide.
