The Indian Garage Co. (TIGC) has opened its first Exclusive Brand Outlet (EBO) on Brigade Road, Bengaluru, as announced by the brand’s official LinkedIn page. The launch event featured brand ambassador Suryakumar Yadav, who participated in a ribbon-cutting ceremony alongside Anant Tanted, Founder & CEO of TIGC.
The store opening included a consumer event where 100 customers had the opportunity to meet Suryakumar Yadav. Additionally, Yadav collaborated with TIGC to create video content showcasing the brand’s offerings.
Speaking at the store launch, Anant Tanted, Founder & CEO, The Indian Garage Co stated, “Today, we take a bold step forward in our journey, bringing our vision of accessible, high-quality fashion for the Indian consumer to life. This EBO is a testament to our dedication to our customers and our community. We look forward to expanding to 100 stores across the country in the next 3-5 years.”
The launch spanned four days, featuring events such as an influencer party on Day 1, which brought together 100 influencers for an in-house fashion walk. Days 2 and 3 focused on engaging D2C customers, investors, and suppliers. Day 4 marked the official store opening with Yadav’s appearance.
The event drew a remarkable crowd of enthusiastic locals, turning the area into a lively sea of Bengaluru residents eager to catch a glimpse of the star.
TIGC’s products are available at the new store, online via its website, and on platforms including Myntra, Ajio, Amazon, Flipkart, and Meesho. The brand also has a presence in 100 Fashion Factory stores nationwide.
Founded in 2012, TIGC is an asset-light, EBITDA-positive D2C firm that operates under a ‘House of Brands’ model, which includes TIGC (menswear), FreeHand (womenswear), and Hardsoda (plus-size menswear). Last year, TMRW by the Aditya Birla Group invested Rs 155 crore in the company. TIGC aims to achieve Rs 1,500 crore in GMV over the next five years.
