Skincare brand The Derma Co., under Honasa Consumer Limited, has launched its first exclusive brand outlet (EBO) at Airia Mall in Gurugram. This marks the brand’s expansion into offline retail under the Honasa Consumer Limited portfolio.
Founded in January 2020, The Derma Co. specialises in active ingredient-based skincare, offering products targeting concerns such as acne, pigmentation, aging, and hair loss.
Speaking at the milestone, Varun Alagh, CEO & Co-Founder, Honasa Consumer Limited, said, “The launch of The Derma Co.’s first Exclusive Brand Outlet is a proud milestone in our five-year journey of building science-backed skincare solutions. We have been witnessing strong demand for Derma Co. products from our current offline channels across the country and are doubling down on our presence with exclusive stores to provide a more immersive and personalised experience. We remain committed to strengthening the active ingredient market through our omnichannel approach, ensuring that effective, active ingredient-based skincare is easily accessible to consumers everywhere.”
The new store features an experiential center and beauty advisors to educate consumers on active ingredients. It also offers a skin analysis tool that provides real-time insights for personalised skincare recommendations.
According to Euromonitor International, The Derma Co. is among India’s top 20 skincare brands and the largest active-ingredient skincare brand. The company claims to have reached 17.5 million Indian households in the past year.
The brand is available across digital platforms, e-commerce marketplaces, and select modern trade outlets.
