Active ingredients backed skincare brand The Derma Co. by Honasa Consumer Ltd. clocked Rs. 30 crore monthly revenue in 41 months of its inception, outpacing Mamaearth, the flagship brand from Honasa, the company announced in a release on Wednesday.
The Derma Co. is offers solutions for skin and hair conditions crafted using active ingredients targeted to heal concerns like active acne, acne marks, pigmentation, dull skin, ageing, hair loss, dandruff, and more. It makes these solutions accessible to consumers across digital and retail touchpoints and, also retails across leading e-commerce marketplaces and select modern trade partner outlets.
“Being the second brand from our house, we deployed the playbooks that were created from our learnings from Mamaearth’s journey. Through the incubation and scale up phase, we realized that we have established repeatable playbooks that helped us reach milestones faster than Mamaearth. This milestone achieved by The Derma Co. has reinforced our belief in our playbooks and we will continue to deploy our learnings across the portfolio brands of Honasa Consumer”, said Varun Alagh, Co-founder, Chairman & Chief Executive Officer, Honasa Consumer Ltd.
The brand also takes initiative to provide science education to underprivileged children through its ‘Young Scientists’ initiative, wherein children in certain rural parts of India are provided with access to education in science.
Founded in 2020, The Derma Co. is a science-based skincare brand formulated using active ingredients in potent formulations to solve skincare concerns. Its products are help resolve concerns like active acne, acne marks, pigmentation, dull skin, ageing, hair loss and dandruff, among others, for its users.
Founded six years ago, Honasa Consumer Ltd. is a house of brands with an in-house portfolio of digital-first consumer brands like Mamaearth, The Derma Co., Aqualogica, and Ayuga. Apart from these, it has also acquired stakes in BBlunt and Dr. Sheth’s.
Through its online channel, the brand serviced over 18,000 pin-codes in India, during the six months period ended September 30, 2022. Through its omni-channel distribution network across online and offline channels,it has been able to make its products available pan-India across 700+ districts in India, during the six months period ended September 30, 2022. In the same period, it estimated to have retailed products through more than 100,000 FMCG retail outlets in India, the release added.
