The Collective, a luxury multi-brand retail store and part of Aditya Birla Fashion and Retail Ltd has expanded its presence in Mumbai by opening its second store on Linking Road. This new store spans 11,000 square feet and offers a wide selection of global fashion brands for both men and women.
The store features the latest Spring/Summer Collection from brands including Polo Ralph Lauren, Karl Lagerfeld, Ted Baker, Hugo, Moschino, Kenzo, and Philip Plein.
The launch event was attended by Bollywood actor Sonam Kapoor, among other celebrities. The event showcased the brand’s latest collection with a fashion show set against the backdrop of the new store.
“Mumbai has been extremely special for The Collective. The luxury shopper here is nuanced in their choices and a curated selection of the best of international fashion, excellent customer service and style advice are among the many factors that keep our customers from this vibrant city coming back to The Collective,” Amit Pande, Brand Head, The Collective & International Brands at Aditya Birla Fashion & Retail Ltd said.
The event saw attendance from celebrities such as Soha Ali Khan, Kunal Kemmu, Sussanne Khan, Krystle Dsouza, Sonal Chauhan, Sophie Choudhary, and Neha Sharma.
The Collective is a luxury multi-brand retail concept offering a variety of global fashion brands. With over 100 brands across 17 stores in cities including New Delhi, Gurgaon, Bangalore, and more, the store features apparel and accessories like watches, cufflinks, shoes, ties, leather products, and jewelry. The Collective has been in the retail market for over a decade and has expanded its online presence since 2015.