Menswear brand The Bear House has launched its first offline store in Delhi, marking a significant step in its expansion. The store, located at the newly launched multi-brand retail concept ‘Broadway’ at Ambience Mall, Vasant Kunj.
As a flexible hybrid work culture becomes the norm and casual wear and sneakers make their way into offices, men are looking for fun and unique ways to express themselves at work. The store houses the premium D2C brand’s entire range of smart casuals, including shirts, bottoms, polos, sweatshirts, and accessories that empower modern Indian men to Go Everywhere, Do Everything.
The store features The Bear House’s entire collection, including shirts, polos, sweatshirts, bottoms, and accessories, aimed at catering to the growing demand for flexible, stylish workwear. As hybrid work environments become more common, the brand provides versatile options for men who want to express their style in both professional and casual settings.
Harsh Somaiya, Founder of The Bear House, commented, “Young men today prefer all-day wear that is convenient, comfortable, and stylish. The Bear House fits right in, offering a collection of flexible dressing options for modern young men in flexible work environments.”
Founded in 2018 by Tanvi and Harsh Somaiya as a passion project, The Bear House initially manufactured menswear for international brands before establishing its own label. Its focus on international quality and versatility has resonated with online consumers across India.
