August 2023: The Ayurveda Company (TAC), a leading Omnichannel Ayurvedic lifestyle brand has launched its first standalone store at Phoenix Citadel Mall, Indore. This flagship store marks a significant milestone for the company, aiming to offer its valued customers a holistic and immersive shopping experience.
The store will offer TAC’s complete range of Ayurvedic lifestyle and beauty products
In an age dominated by digital interactions, The Ayurveda Company recognizes the importance of personal connections. The new store presents an opportunity for customers to engage directly with the brand’s wide range of ayurveda-backed skincare and beauty products. The store showcases a wide array of products, totaling over 150 SKUs (Stock Keeping Units), thoughtfully spread across various categories. These categories span shampoos, conditioners, skin care, face care, sunscreens, face oils, face packs, lip care, lip serums, and multi-purpose lip, cheek, and eye tints. Within each category, T.A.C. is committed to offering solution-based products that cater to specific customer needs.
Indore, emerging as one of India’s most rapidly advancing urban centers, presents a distinctive fusion of a youthful and ambitious populace. This harmoniously aligns with the strategic choice of the brand to start with its first flagship store within the nation. In celebration of the grand opening, T.A.C has offered promotional concessions, further enhancing the value proposition for its customers. This includes a 50% discount on purchases of five or more products.
Anticipating a revolution in the Ayurveda D2C industry, T.A.C. is also gearing up to unveil its AR/VR technology during the festive season. This innovation promises a transformative experience for customers, thus helping them explore the world of Ayurveda like never before.
Speaking of the launch, Ms. Shreedha Singh, Founder, The Ayurveda Company, said, “We are thrilled to open our first standalone store in Indore, a city where the demand for Ayurveda-backed personal care products is steadily increasing. The new store will bring the essence of Ayurveda-backed beauty and wellness closer to our customers. We firmly believe in the power of personal interactions. We are committed to providing a unique blend of in-store and digital experiences where customers can discover the true beauty of Ayurveda with the aid of cutting-edge technology.”
The Ayurveda Company has already significantly impacted the skincare and beauty market in India. With the successful launch of the store, the company is all set to expand its offline presence in tier-2 and tier-3 cities like Nagpur, Jaipur and Varanasi. It targets opening 50 stores by the end of this financial year. The brand aims to develop phygital channels, seamlessly integrating physical and digital retail platforms, to cater to a diverse customer base.
