Tamil Nadu-based activewear brand TechnoSport opened its first flagship store in R. S. Puram, Coimbatore. This launch marks the beginning of the company’s expansion plan, which includes opening 15-16 new stores across South India during the current financial year.
“We are elated to launch our first flagship store in Coimbatore, which has always been a key city for TechnoSport’s growth,” said Sunil Jhunjhunwala, Co-Founder of TechnoSport. “This store will be the cornerstone of our wider business expansion plan. We intend to establish a greater brand presence by providing consumers a holistic experience of the brand thereby laying a strong foundation for long-term growth.”
The brand plans to increase its presence in key southern markets, including Karnataka, Tamil Nadu, Andhra Pradesh, and Telangana, with stores in various formats such as flagship locations, high-street and mall stores, and shop-in-shop setups at sports destinations. This expansion is part of TechnoSport’s broader strategy to enhance its in-store presence alongside its growing online and general trade sales.
“We expect our exclusive stores to be the main force behind sales growth and brand presence,” asserted Sumit Santhalia, Co-Founder & Director, TechnoSport.
The Coimbatore flagship store offers a comprehensive range of TechnoSport’s performance wear and athleisure products, with a focus on showcasing the brand’s technological innovations. The store is designed to provide an informative shopping experience, highlighting the advanced technology in each product.
“Apart from the business perspective, we aim to showcase a larger-than-life experience of our products to consumers. Our exclusive stores not only help us to build the brand in the long run but to provide a real, hands-on experience which is important for an athleisure brand. Using this we will strengthen our omnichannel presence by amalgamating online with offline medium effectively,” Puspen Maity, CEO, TechnoSport, added.
Following this launch, TechnoSport plans to expand into western and northern India in the next financial year. To further engage with the local community, the brand will organise a series of events at the Coimbatore flagship store.
Founded in 2007, TechnoSport’s logo embodies the brand’s commitment to enhancing performance through scientific sportswear. Combining advanced manufacturing technologies with a focus on sustainability, TechnoSport offers high-quality sportswear at accessible prices.
