Tata CLiQ Luxury, a premier luxury lifestyle platform, has launched ‘ReLoved Store’, effectively entering the pre-owned category. The first partner on board the store is Jay’s Watch Store. The store will offer a wide range of vintage, limited-edition pieces from brands like Rolex, Omega and more.
The pre-owned category is a growing segment in the country that is being driven by consumers’ desire to own rare and unique products and be more sustainable in their purchases. In addition, with the growing influence of western fashion trends and the rise of disposable income, consumers are looking at buying exclusive pieces that are easily available.
Commenting on the launch, Gopal Asthana, CEO, Tata CLiQ, said, “We are elated to launch a new category with the ReLoved Store, a one-stop destination for vintage and pre-owned luxury products. It heralds a transformative shift in the dynamics of luxury consumption, fuelled predominantly by the conscientious choices of today’s discerning consumers.”
“Pre-owned luxury finds acceptance among them as an ecologically responsible way to shop. We are expecting a positive response to the store and are also looking forward to expanding our assortment in the pre-owned segment by onboarding other partners and introducing products from different categories in the coming months. We are committed to delivering an elevated online shopping experience by offering consumers a curated and exquisite range of products that caters to their evolving needs and requirements, thus solidifying our position as a front-runner in the realm of pre-owned luxury,” he added.
Jay’s Watch Store is a leading destination for pre-owned luxury watches known for its collection of top-tier timepieces that have been thoroughly vetted by its in-house experts. The ReLoved Store will offer a wide range of vintage, limited-edition pieces that are in high demand from the most sought-after luxury brands on the platform and that will appeal to seasoned collectors and first-time buyers. Jay’s Watch Store verifies the watches through invoices, past ownership history, and client information.
“At Jay’s Watch Store, we have an extensive assortment of pre-owned timepieces from the world’s most coveted brands. We are excited to partner with Tata CLiQ Luxury to make these timepieces accessible to watch enthusiasts and connoisseurs across the country. These pre-owned timepieces have gone through several quality checks, and we also offer an authenticity certificate. We look forward to a fruitful partnership,” said Jay Makhijani, Founder, Jay’s Watch Store.
The platform offers an elevated and seamless experience for consumers, which includes assisted selling, a dedicated customer service where experts can address product-related queries and guide consumers in their purchases. Each timepiece will also have a ‘know your watch’ section on the store, which will explain the product condition.