The menswear brand Tasva has inaugurated its first stores in Patna and Faridabad. The Patna store marks its 60th establishment, while the Faridabad store is the 61st in India, as announced by a company official on social media. The standalone store in Patna is situated on Boring Road, while the Faridabad store is located in the recently opened Pacific Mall.
“TASVA | Aditya Birla Group x Tarun Tahiliani has opened its 60th store across the country, and the first one in the capital city of #Bihar! The store boasts a spectacular facade and an appealing layout that stands out in the neighborhood. This auspicious period of Navratri brings even more power to our brand,” said Sourav Kumar, Head of Procurement at Tasva, Aditya Birla Fashion and Retail Ltd (ABFRL), in a LinkedIn post. The three-story store in Patna covers an area of 7,500 sq. ft. and features a 45 ft. facade.
“Please welcome TASVA | Aditya Birla Group x Tarun Tahiliani store no. 61 in Pacific Mall NIT #Faridabad #Haryana. This is our 1st store in Faridabad,” announced Dhruv Kaura, Chief Operating Officer at Tasva, Aditya Birla Fashion and Retail Ltd., in a LinkedIn post.
Founded in 2021 by renowned fashion designer Tarun Tahiliani and the Indian conglomerate ABFRL, Tasva is a men’s ethnic wear brand offering a selection of Sherwanis, traditional Kurta-Jackets, Bundis, Indo-western styles, and complementary accessories for festivals, parties, and weddings.
ABFRL is an integral part of the Aditya Birla Group, a prominent Indian conglomerate. It stands as India’s inaugural billion-dollar pure-play fashion powerhouse, boasting an exquisite collection of leading fashion brands and diverse retail formats. The company maintains a vast network, encompassing 3,977 stores and around 33,535 multi-brand outlets, further complemented by 6,723 points of sale within department stores throughout India, as of March 31, 2023.
ABFRL showcases India’s foremost brands, including the likes of Louis Philippe, Van Heusen, Allen Solly, and Peter England, each with a heritage spanning over 25 years. Among these, Pantaloons shines as a prominent figure in India’s fashion retail landscape.
The company extends its influence internationally with a portfolio that includes The Collective, Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok, and Galeries Lafayette.
ABFRL’s venture into branded ethnic wear encompasses brands like Jaypore, Tasva, and Marigold Lane, alongside strategic partnerships with renowned designers such as Shantanu & Nikhil, Tarun Tahiliani, Sabyasachi, and House of Masaba.
Additionally, to meet the evolving demands of digitally savvy consumers, ABFRL is crafting a portfolio of Digital-first brands under its tech-driven ‘House of D2C Brands’ initiative, known as TMRW. TMRW is dedicated to building a collection of Digital First brands in collaboration with the founders of emerging brands within the E-Commerce market. With a primary focus on Fashion and Lifestyle categories, TMRW is committed to creating a portfolio of beloved consumer brands that tap into significant growth opportunities in both the Indian and global markets.
