Actress Taapsee Pannu and tennis icon Sania Mirza launched Aukera’s ‘Echoes of Choice’ Signature Collection at an exclusive event in Mumbai. The collection, part of the brand’s ‘My Choice. My Voice’ campaign, is designed to celebrate women’s empowerment and individuality through lab-grown diamond jewellery.
Inspired by the ripple effect of fearless choices, ‘Echoes of Choice’ features rings, hoops, bracelets, and pendants in 18K gold, showcasing Aukera’s signature E3 Diamond—a specially engineered cut symbolising resilience and brilliance.
“Aukera is not just about jewellery; it’s about advocating self-expression and strength,” said Lisa Mukhedkar, Founder & CEO of the brand.
Sania Mirza and Taapsee Pannu, the campaign’s faces, shared their enthusiasm. “I believe in making my own choices,” said Mirza, while Pannu added, “I stand by my choices with confidence.”
The campaign is making waves through digital, print, and in-store promotions, echoing the brand’s mission to empower women. Aukera’s fine jewellery is available in Bangalore and Hyderabad stores, as well as online.
