Effective immediately, Swiss Beauty appointed Vidushi Goyal as its new Chief Marketing Officer (CMO). In this role, Vidushi will lead the overall marketing strategy for all Swiss Beauty brands, including Swiss Beauty Craze and Swiss Beauty Select, as well as its emerging categories and sub-brands.
“I am thrilled to join Swiss Beauty at such an exciting time. My focus will be on building on what has worked for the brand while evolving and differentiating in this cluttered market space. By leveraging new-age marketing principles, we will continue to build a brand that is loved and a business that is built on strong principles,” Vidushi Goyal, CMO, Swiss Beauty, said.
Vidushi Goyal brings extensive experience in digital-first marketing and brand building. She will focus on establishing a unique identity for Swiss Beauty and differentiating the brand in the competitive beauty and personal care segment. Her strategy will involve staying ahead of trends and implementing new-age marketing principles.
Before joining Swiss Beauty, Vidushi was Vice President of Marketing at Mamaearth (Honasa), where she led marketing for the personal care and baby care portfolio. During her tenure, she was pivotal in scaling Mamaearth from a 100 crore annual revenue brand to over 1000 crore in just three years. She also played a significant role in positioning Mamaearth as a purpose-led brand with its tagline “Goodness Inside” starting in 2019. Vidushi has also held key positions at ShopClues, d.light Energy, and FCB+Ulka, leading multiple award-winning brand campaigns.
“We are delighted to welcome Vidushi Goyal to the Swiss Beauty family. With her proven track record of data-driven decision-making and innovative approach, we are confident she will take our brand to new heights. Her leadership will be instrumental in redefining beauty standards and connecting more deeply with our consumers,” Mohit Goyal Co-Founder & Director, Swiss Beauty, said.
Vidushi holds an MBA from Symbiosis Institute of Media & Communication, Pune, and completed her undergraduate studies at Hindu College, Delhi University.
Founded in 2013, Swiss Beauty is a colour cosmetics brand in India. Established by Delhi-based Goyal brothers Amit and Mohit, the brand combines global cosmetic standards with an understanding of Indian beauty needs. Swiss Beauty is known for its innovative, long-wearing, and comfortable products, offering a wide range of solutions designed for diverse consumer needs. The brand emphasises inclusivity and celebrates individual expression through its product offerings.
