Rapidly growing beauty and cosmetics brand, Swiss Beauty, has launched its festive campaign ‘Sawar Ke Aana,’ featuring actress and brand ambassador Taapsee Pannu. The campaign encourages individuals to elevate their look and embrace the festive season with confidence and style through Swiss Beauty’s innovative, high-quality makeup products.
As part of the campaign, Swiss Beauty released an ad film starring Taapsee Pannu. The film showcases the actress preparing for festivities using Swiss Beauty’s signature products, including mascara and liquid lipstick. The film ends with the campaign’s tagline, “Tyohaar mein taiyaar toh sab honge, tum sawar ke aana,” emphasising the idea of standing out during the celebration season.
To complement the campaign, Swiss Beauty introduced the Modern Rani Makeup Vanity Box, featuring five of the brand’s best-selling products: Non-Transfer Waterproof Lipstick, Real Makeup Base, 24/7 Passport Eyeshadow Palette, Cheek It Up Blush, and Makeup Fixer. The set comes with a free vanity box designed for those looking to enhance their festive look.
Taapsee Pannu, Actor & Brand Ambassador, Swiss Beauty, shared her thoughts on the campaign, stating, “Festivals are about embracing joy, togetherness, and, most importantly, yourself. With Swiss Beauty’s innovative range, it’s not just about looking ready—it’s about feeling empowered. I’m excited to be part of the ‘Sawar Ke Aana’ campaign, which inspires everyone to elevate their look and make this festive season truly unforgettable.”
Vidushi Goyal, Chief Marketing Officer, Swiss Beauty, commented, “With ‘Sawar Ke Aana,’ we aim to inspire everyone to go beyond just getting ready and embrace a whole new level of self-expression this festive season. Our products are designed to enhance natural beauty making every occasion unforgettable.”
Swiss Beauty’s festive product line includes a wide range of high-performance eye shadows, long-lasting lipsticks, smudge-proof mascaras, and complexion products designed for extended wear during celebrations. The brand also offers exclusive gifting combos, ideal for those wishing to share the joy of beauty with loved ones during the festive season.
About Swiss Beauty
Founded in 2013, Swiss Beauty is a Delhi-based colour cosmetics brand established by Amit and Mohit Goyal. The brand focuses on meeting the beauty needs of Indian consumers by integrating global cosmetic standards. Swiss Beauty offers a range of innovative, long-wear, and comfortable makeup products designed to cater to diverse preferences.
