Embark on a thought-provoking expedition into sustainability within the fashion industry with our series Sustainability Strides. This week, IMAGES Business of Fashion explores the sustainability initiatives by KAZO, unveiling their innovative strides in reshaping the fashion industry.
KAZO is a prominent women’s fashion brand that embodies the essence of the modern trendsetting woman through its impeccable designs. The brand represents a fusion of style and sophistication, offering an extensive array of attire and accessories, including Tops, Dresses, Outerwear, Bottom-wear, Coord sets, Jumpsuits, Bags, Accessories, and Fragrances. KAZO seamlessly blends dynamic trends with premium occasion wear, resulting in a collection that reflects individuality, energy, and a vibrant persona. Founded by Deepak Aggarwal on 07.07.07 in Delhi, India, KAZO redefines fast fashion by infusing it with a conscious and practical approach, all while remaining affordable to a diverse range of customers.
KAZO Konscious
Underlining its commitment to sustainability, KAZO introduced the KAZO Konscious SS’23 campaign. Deeply rooted in ethical fashion, the brand emphasises eco-friendly, recycled, and low-impact materials. The circular business model takes centre stage in KAZO’s spring summer range, incorporating plant-based organic cotton for minimal wastage. Additionally, the brand is actively pursuing recycled raw materials, ensuring environmental friendliness, reducing water wastage, and promoting safe work practices. Embracing recycled polyester (rPET), KAZO addresses the plastic waste crisis, contributing to a more sustainable future for raw materials, clothing, and packaging. Reflecting its unwavering commitment to sustainable practices, 65% of KAZO’s collection is made with a conscious mindset. The collection not only exemplifies a shift in manufacturing processes but also signifies a broader commitment to environmental responsibility.
Responsible Initiatives Beyond Fashion
- KAZO’s commitment to sustainability extends to collaborations with vendors who share the brand’s values. The focus is on sustainable sourcing, ensuring the creation of low-impact garments that prioritise environmental consciousness.
- KAZO’s commitment to circularity is not limited to its product offerings; it extends to store fixtures. The brand embraces a conscious approach by implementing circular store fixtures and utilising movable infrastructure to minimise resource consumption.
- The brand’s dedication to creating a positive impact extends beyond fashion, ensuring the protection of worker rights and providing safe working conditions.
A Conscious Symphony of Natural Fabrics
- KAZO’s Spring Summer 24 collections mark a pivotal moment in their journey towards sustainability, showcasing a dedicated focus on natural fabrics.
- Embracing a palette of natural fabrics, including the timeless elegance of linen, the gentle flow of viscose, the comfort of cotton gauze, the versatility of blended linen, and the intricate textures of dobby weaves, KAZO’s designs speak to a conscious integration of eco-conscious elements.
- They have incorporated BCI (Better Cotton Initiative) cotton into some of their products, grown using environment-friendly practices that reduce the ecological footprint of cotton cultivation.
- Their commitment extends to sustainability with the integration of recycled polyester into their designs. By repurposing polyester materials, they actively reduce the demand for new resources and minimise waste, thus making a positive environmental impact.
- In this manner, KAZO strives to weave a narrative of sustainability and circularity through each carefully crafted design.
Facts & Figures
- With a strategic approach, KAZO has established a strong presence across various channels, this includes a network of physical stores, online platforms, and shop-in-shop collaborations, ensuring widespread accessibility.
- KAZO recognises the importance of digital commerce and ensures a seamless online shopping experience. The brand operates through its official website www.kazo.com, a user-friendly mobile app, and strategic partnerships with prominent online platforms such as Myntra, Ajio, Nykaa Fashion, Amazon, Tata Cliq, Flipkart, Shoppers Stop, and more.
In the fiercely competitive and fast-paced fashion industry, KAZO stands out as a trendsetter, not just in style but also in its commitment to sustainability. By embracing a circular approach, incorporating low-impact materials, and expanding its conscientious collection, KAZO paves the way for a more responsible and environmentally conscious future in fashion.
In conclusion, KAZO weaves a stylish tapestry of sustainable elegance, where each thread represents a conscious choice. From responsible initiatives that extend beyond fashion to natural fabrics that tell a story of environmental mindfulness, KAZO positions itself as a visionary in the fashion industry. This strategic symphony of sustainability and circularity becomes not just a choice but a way of life for the brand. As KAZO strides confidently into the future, it sets a standard for others to follow, proving that style and responsibility can seamlessly coexist in the world of fashion.
