Monday, March 10, 2025

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Sustainable Strides: How Birla Cellulose’s Liva is blending comfort with sustainability

Embark on a thought-provoking expedition into sustainability within the fashion industry with our series Sustainability Strides. This week, IMAGES Business of Fashion explores the sustainability initiatives by Birla Cellulose – Liva, unveiling their innovative strides in reshaping the fashion industry. Liva is a new-age fabric from the Aditya Birla Group. It was designed to transform the way one perceives fabric…

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