Hyderabad-based sustainable fashion brand JOURNAL by Pranay is redefining modern luxury with the launch of its latest collection, Notes of Sunshine. Rooted in slow fashion principles, the collection embraces natural fabrics, intricate craftsmanship, and a timeless aesthetic, catering to the mindful fashion enthusiast.
Drawing inspiration from nature, culture, and history, JOURNAL creates ethically crafted women’s fashion that blends elegance with responsibility. The brand’s commitment to sustainability is evident in its conscious material sourcing, minimal environmental impact, and dedication to fair labor practices.
The Notes of Sunshine collection pays homage to warmth and lightness, reflecting the essence of slow fashion—longevity, minimalism, and meticulous attention to detail. Designed to offer versatility, the pieces seamlessly transition from effortless standalone looks to sophisticated layered ensembles.
In an industry often criticised for its environmental footprint, JOURNAL stands out by continuously refining its approach to responsible fashion. By staying responsive to evolving trends while upholding ethical values, the brand ensures that every piece is not just stylish but also mindful of its impact.
JOURNAL’s flagship store, located at Vasthralekha House in Hyderabad’s Jubilee Hills, serves as a hub for conscious fashion enthusiasts seeking quality, sustainability, and self-expression. Through a curated journey from design to delivery, the brand celebrates individuality and the freedom of choice.
As the fashion industry grapples with issues like textile waste and unethical labour practices, JOURNAL by Pranay sets an example of how modern brands can balance style with sustainability. With Notes of Sunshine, it reaffirms its mission to create fashion that not only looks good but also does good.
