Sustainable clothing brand Earthy Tweens is partnering with and debuting on Myntra to bring a collection of kidswear and womenswear on the fashion platform. The new collaboration will see Earthy Tweens selling clothes under Myntra’s private label, BAESD.
“Our ethos revolves around combining style with sustainability, and through Myntra, we aim to reach more individuals who prioritise ethical and eco-friendly clothing choices,” says Nishant Kumar, CEO, Earthy Tweens.
Earthy Tweens offers sustainable, quality craftsmanship with trendy designs, versatile options, and comfortable fits. The collection features floral embroidery, pintuck mandarin collars, pastel parchment, geometric prints, floral prints, and polka dot patterns, showcasing the brand’s commitment to eco-conscious fashion.
“Through our debut on Myntra, we look forward to offering skin-friendly clothes and contributing to a greener planet,” adds Ruchi Sahay, CPO, Earthy Tweens.
