Denim brand Spykar launched its #ThreadsOfLove campaign in celebration of Raksha Bandhan. This campaign is dedicated to the bond between siblings.
In line with last year’s tradition, Spykar has curated a special ‘Threads of Love’ hamper. This exclusive gift pack includes a cross-body bag, wallet, deodorant, perfumes, and a gift voucher. It also includes an infinity bracelet Rakhi, symbolising the limitless love and support between siblings.
Traditionally, Raksha Bandhan involves brothers gifting their sisters. This year, Spykar aims to challenge this norm by celebrating the infinite bond between all siblings. The campaign highlights the powerful and selfless affection shared between siblings and promotes a more inclusive celebration of Raksha Bandhan.
“With #ThreadsOfLove, we would like to contribute to building a platform where people can thank their siblings for being in their lives. Spykar is proud to be associated with this timeless connection between siblings,” Sanjay Vakharia, co-founder & CEO, Spykar, said.
Spykar embodies the spirit of the ‘Young & Restless’ generation. As part of the Lord Bagri-promoted Metdist Group, Spykar delivers contemporary and high-quality denim, staying aligned with global fashion trends. Known for its exceptional fits and evolving styles, the brand offers a diverse range, from classic to modern, catering to India’s dynamic fashion landscape.
