Leading Indian ethnicwear brand, Soch has unveiled its new festive campaign, ‘I Am the Celebration,’ as part of the launch of its 2024 festive collection. The campaign focuses on celebrating women’s individuality and joy during the festive season, encouraging them to embrace what makes them truly happy.
The collection features a variety of ethnic wear, including sarees, churidar sets, kurtas, and kaftans, designed to enhance moments of celebration in every woman’s life. Soch’s message is that style should reflect personal joy and authenticity, whether the festivities are grand or intimate.
The ‘I Am the Celebration’ campaign will also share stories and visuals highlighting diverse expressions of festive joy and will culminate in social media reels conveying the core message: “This festive season, you are the celebration.”
Soch’s Festive 2024 collection is priced at ₹3,000 and above and is available at Soch outlets and online at www.soch.com.
About Soch
Soch Apparels, the largest evening-occasion wear ethnic brand for women in India, seamlessly combines tradition and modern artistry. Its meticulously crafted outfits, feature elaborate embroideries and handpicked fabrics, celebrating the rich heritage of Indian aesthetics. The brand offers a wide range of stylish designer ethnic wear, including sarees, salwar suits, kurtas, tunics, kurta sets, lehengas, and kaftans. With 175 stores across 70 cities, Soch is the go-to destination for stylish and elegant designer ethnic wear. Recognised as the Best Ethnic Fashion Retailer of the Year 2024, Soch continues to redefine traditional Indian fashion.
