Ethnicwear brand Soch has announced the launch of its latest Autumn collection, a curated range designed to captivate and inspire. The new launch coincides with the festive season and the new offerings promise to elevate peoples’ style quotient with a blend of timeless elegance and modern chic.
About The Collection
The new collection introduces an array of stunning ensembles that seamlessly bridge the gap between everyday sophistication and festive grandeur. It showcases an exquisite range of sarees, lehengas, kurtas, kaftans, suit sets, dresses, and more in intricate designs, luxurious fabrics, and modern silhouettes.
The collection features sophisticated prints and delicate embellishments ideal for casual gatherings and special occasions. The collection also offers a vibrant palette of seasonal colors, from bold, striking hues to soft, understated tones, for any occasion.
About Soch: Retail Strategy
Soch, go-to destination for stylish and elegant designer ethnicwear, has 175 stores across 65+ cities in India ensuring accessibility for a broad customer base. Additionally, the brand has a robust online presence, offering a convenient shopping experience through its own website, www.soch.com.
Soch’s retail strategy encompasses standalone stores, a dedicated online channel, and shop-in-shop formats within select Reliance Centro stores, and major marketplaces like Amazon, Myntra and Ajio. The brand was recognised as the Best Ethnic Fashion Retailer of the Year 2024.
