Menswear brand Snitch was founded with the mission of resonating with the fashion-forward preferences of Gen Z. Originally an online-only platform aiming to bring trendy, accessible menswear to a digitally savvy audience, Snitch is now increasingly recognised for its aggressive offline expansion strategy.
The brand’s expansion prioritises a seamless and convenient shopping experience. For example, its online and offline platforms complement each other, allowing customers to browse collections online and then experience the products in-store. This approach not only enhances accessibility but also strengthens customer engagement by offering multiple ways to connect with the brand. With the opening of its 42nd store in Chennai, Snitch has reached another milestone in its rapid expansion.
Looking Ahead
Commenting on the brand’s vision for 2026, Siddharth Dungarwal, CEO & Founder, Snitch, stated in a LinkedIn post, “We aim to take Snitch to a 1000 crore valuation by FY26 and go public in three years,” adding, “From a small idea fueled by passion to becoming India’s fastest-growing men’s fashion brand, the journey has been nothing short of incredible for all of us at Snitch.”
In his post, Dungarwal credits the brand’s success to a mix of data-driven decision-making, relentless innovation, and an aggressive offline expansion strategy. He highlighted that this journey is a testament to dreaming big and executing even bigger, with a dedicated team consistently pushing boundaries to drive growth.
“From our humble beginnings to where we are today, this moment reflects our determination and passion. We’re excited to build a legacy together as we prepare for the next chapter,” he said.
The brand’s focus on offline expansion and use of data analytics underscores its commitment to strategic growth. With these ambitious goals, Snitch is poised to become a transformative force in the retail sector, paving the way for a promising future.
